I was looking at laxatives today (ok the secret is out) and I noticed Dulcolax for women. Reading the ingredients label I couldn’t find any difference between the green box I have been using and the pink box. When I Googled the difference I found this wonderful article that I wanted to share with you. I’m just so tired of gender based marketing. If we want the wage gap to shrink, or disappear, we’ve got to stop marketing to men and women, boys and girls, differently. I’m sure there are plenty of little girls who would love to play with toy trucks, and not pink ones. And yes, maybe even men could use a Kotex every once in a while for leakage problems.
Something I am fascinated by is the products we buy that are needlessly gendered (and for which women almost always pay more). So I am going to start a semi-regular, ongoing series examining the marketing and reasoning behind needlessly gendered products as I come across them in daily life.
Today’s entry is Duculax. I saw an ad that advertised Dulcolax and, now introducing, Dulcolax for Women with the always charming implication that regular (default, normal) Dulcolax is for men (who are, similarly, regular, default, normal) while us delicate flowers need our own Dulcolax. It even comes in a pink box!
And I was so curious. What is it about our delicate…
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